©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand.