Drive B2B Channel Sales With Social Media Content

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Social Media B2B 

Social media works best for B2B companies when people connect directly around topics they are passionate about. Connections work even better when no one in the group is pushing a particular agenda. This allows the focus of the communications to be around joint learning, which draws crowds, versus thinly disguised sales pitches, which drives everyone toward the metaphorical door.

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