Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are ‘Free’

Business Insider 

On Jan. 30, I wrote an item describing how Procter & Gamble CEO Bob McDonald was going to “moderate” — i.e. reduce — his $10 billion global ad budget because his brands can get “free” impressions on Facebook and Google. The article enraged some ad execs, who were livid at the notion that advertising on Facebook is “free.”

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