6 ways the social web is revolutionizing market research

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

iMedia Connection 

For decades, traditional research practices have informed marketing strategy for major brands. While this has proved indispensable in crafting marketing communications, this type of research lacks the dimension required to paint the full picture of a consumer’s mindset, especially in a new era of discovery where a marked shift in consumer behavior has exponentially accelerated change in the world around us.

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