Does ‘Liking’ a Brand Drive User Loyalty? 59% of consumers have ‘liked’ a Facebook brand page in the past 6 months

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer

When it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a Facebook brand or company page in the past six months. Although this statistic may seem promising for brands, how “liking” a brand connects with consumer loyalty is still vague.

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