Is content more important than conversation?

ragan.com 

Bet you’ve heard plenty about the importance of conversation in social media. We’ve all heard companies must engage their customers online. We’ve probably said it ourselves. But is conversation the most important thing in social media?

What’s the value of conversation? Few will question the value of conversation. It extends customer service and makes PR more personal. But does conversation improve the bottom line?

Continue Reading… 

Want to partner with IDG?

Click here to get started