Russ Fujioka, VP-marketing-public and large enterprise group, Dell Inc.

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB 

Dell Inc.’s Russ Fujioka says relevance marketing—placing the right content in front of the right prospect at the right time—is at the heart of Dell’s b2b marketing.

The company’s VP-marketing-public and large enterprise group spoke with CMO Close-Up about Dell’s content marketing and how it encompasses traditional custom publishing, building an online community at the company’s TechContent website and tapping into the latest social media buzz. “From 140 characters to 140 pages, that’s the kind of guardrail-to-guardrail coverage you have to have in content today,” he said.

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