BMA-NY: Marketers see budgets rise and lead-gen paramount

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB daily news 

New York—B2b marketers are moderately bullish with their spending plans for this year, with very few budgetary cuts scheduled and the focus firmly on customer acquisition and online media.

“It’s a relatively positive outlook for 2012,” said Bob Felsenthal, publisher of BtoB, while presenting the publication’s “2012 Outlook: Marketing Priorities & Plans” survey results at a meeting of the Business Marketing Association New York City chapter here today. “Only 7% of marketers expect their budgets to be cut this year, but their media spending plans have changed significantly: 74% anticipate spending increases in online media.”

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