Is B2B Really Ready For Social Media Marketing?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Is B2B (business to business) really ready for social media marketing? The short answer is “no.” The long answer “is almost. Let’s just say that generally speaking, these kinds of companies are  “social media curious.” My agency gets a lot of B2B inquiries from marketing, sales and PR executives with companies that are genuinely interested in “doing something a little different — you know, funny and more edgy.” Half the time they chicken out and go back to whatever they were doing before they called us, which usually includes sleep-inducing  product videos and downloadable PDFs that they will no doubt force upon corporate buyers who have grown accustomed to this, along with their bland breakfast and lukewarm coffee every morning.

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