Marketing Execs Believe Social Media Is an Effective Tool — But Are Not Yet Investing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Daily Dog 

Significant Resources, New SIIA Report Finds: Many Marketers Applying Traditional ROI Metrics to Test Social’s Effectiveness – The Software & Information Industry Association(SIIA), a trade association for the software and digital content industries, this week released Marketing in Today’s Economy — the first SIIA publication to gather business-to-business sales and marketing tactics from leading industry executives. As part of the guide, SIIA joined with Lopez…

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