Attention Washington: Follow the lead of digital media

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Media Business/Bob Carrigan

The presidential primary season is under way, and congressional races will follow later this year. With political bickering prevalent, and action in short supply last year, an election year is likely to mean more of the same in 2012.

There must be another way, and I think the interactive advertising and media industries can provide examples.

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