MMA rolls out new services to help marketers standardize mobile advertising

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Mobile Marketer 

The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns.

The additions are part of the second version of the MMA Universal Mobile Ad Package. After researching impressions from the second quarter of 2011, six mobile ad units will be the standard for mobile marketers.

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