With Referral Traffic, Social Media Sites Build Up Connections

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer 

Sites like Tumblr, Meebo and Pinterest not only refer traffic to Facebook and Twitter, but gain viewers in return. As second-tier social media sites become more popular with consumers, these sites are finding their place within the social media ecosystem, referring traffic to larger social networks, as well as seeing traffic arrive from Facebook and Twitter.

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