Agency execs dispute CMO Council study – Survey of marketers finds dissatisfaction with agencies’ digital skills

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB 

B2b advertising agency executives dispute the finding of a recent study by the Chief Marketing Officer Council that fewer than one in 10 senior marketers believes traditional ad agencies are doing a good job of evolving and extending their service capabilities into the digital age.

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