©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Are your ads actually seen by your target audience? That’s the question that comScore sought to answer with its recent U.S.-based Charter Study. According to the study, a significant percentage of online ads delivered were never actually seen by the intended audience.
ComScore chartered this study in anticipation of the recent launch of its new product, Validated Campaign Essentials (vCE). This product is designed to help advertisers validate when, where, and how their ads are being served, and then optimize that campaign delivery.