©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
New findings from Google suggest that consumers are using smartphones, tablets and desktop computers throughout the purchase process. Based on research conducted with Ipsos, Google found that people use smartphones in particular at different points as they move toward a purchase.
Nearly half (46%), for instance, said they researched an item on their smartphone before going to a store buy it. And 37% researched an item on their phone before buying it online. Four in 10 people who use their mobile phones to shop said they had made a purchase through the device itself.