Marketers Warn Against Facebook Fatigue

ClickZ 

On the opening day of Social Media Week in New York City, JWT executives warned of “Facebook fatigue” and other factors that could hurt both brands and social networks alike.

Ann Mack, director of JWT’s Trendspotting practice, described a scenario that may occur when the social network becomes publicly traded and is under pressure to increase revenues. One way it can grow, she said, is to turn its customers’ data into cash. “That will inevitably raise privacy concerns,” potentially prompting people to leave or cut back on using Facebook.

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