Tech Media Company IDG Forms Consumer & SMB Division

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Business Wire

SAN FRANCISCO — International Data Group, Inc. (IDG) has renamed its PCWorld and Macworld business unit as IDG Consumer & SMB.

“Our new name encompasses both our technology brands and marketing services and clearly identifies the audience and marketers we serve,” said Mike Kisseberth, CEO of IDG Consumer & SMB. “We offer products and services for the consumer and small/medium business (SMB) markets that go beyond the PCWorld and Macworld brands.” Kisseberth has served as CEO of PCWorld and Macworld since 2007.

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