©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Don’t just know your audience. Know where they’re watching your videos and your video ads.
Because video viewing habits — from completion rate to engagement — vary widely depending on the device in front of a consumer’s eyes when an ad appears. That’s the conclusion of online video technology provider Ooyala’s latest quarterly report, released today, that analyzes video ad viewing habits across connected TVs, computers, tablets and mobile phones.