Where Are You on the Centralization/Decentralization

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Forrester

It’s a constant tradeoff for B2B CMOs, who want their marketing people to be totally in tune with the customers and markets they serve: “How much should I decentralize by aligning people closely with business units, industries, or regions” versus “How much do I centralize to maximize quality and minimize redundancy?”

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