Exclusive: Marketers to Add More Video, Mobile to Content Marketing Campaigns, Altimeter Study Finds

Content Marketing Inst.

A new content marketing study by Altimeter Group, an advisory firm that conducts independent research on new technologies, found that marketers plan to add more video, images and infographics to content marketing campaigns, as well as implement more mobile- and location-based initiatives. These changes come as marketers become more ambitious technologically and try to reduce reliance on advertising.

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