How can b2b marketers adjust their email strategies and execution techniques to account for smartphone users?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


With the incredible adoption of smartphones by businesses—to the tune of 174 million units shipped worldwide in 2011, according to Strategy Analytics—b2b marketers need to spend more time focused on their mobile marketing strategies, particularly as b2b mobile email open rates are among the lowest as compared to other industries.

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