©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Content marketing is one of the fastest growing strategies for companies. In fact, 90 percent of B2B marketers employ some form of content marketing whether they realize it or not. An infographic from BlueGlass illustrates how B2B marketers use content marketing, what they use it for, and which companies use it best.
According to the graphic, the most popular tactics B2B marketers use are: