Analytics, content and apps are hot topics at ‘BtoB’s’ SF NetMarketing Breakfast

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB daily news

San Francisco—Marketers from HP, Intel and SAP talked about how they’re using analytics, content and experiential apps during BtoB’s NetMarketing Breakfast here Thursday.

Scott Anderson, VP-customer communications at Hewlett-Packard Co.’s enterprise marketing group, kicked off the panel with a review of how HP uses analytics to develop insights about customers and reach them more effectively.

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