Social Video Views Grows 37% in 2011

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

Who said we don’t like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We’re not talking pre-rolls or overlays here, either. These are user-initiated smackeroos on the play button to watch a branded video, according to a Visible Measures report on social video.

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