Social Video Views Grows 37% in 2011

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Who said we don’t like ads? In 2011, consumers chose to watch ads more than 2.75 billion times. We’re not talking pre-rolls or overlays here, either. These are user-initiated smackeroos on the play button to watch a branded video, according to a Visible Measures report on social video.

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