CMOs Becoming ‘Marketing CEO Super-Species’

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Chief marketing officers will no doubt be gratified by — or at least derive encouragement from — the conclusions of the fourth annual “CMO’s Agenda” report from strategic marketing consulting firm CMG Partners.Based on in-depth interviews with 30 “game-changing”  lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the plate in the face of the unprecedented changes and challenges facing their companies to evolve well beyond their traditional roles, reports CMG

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