List-Rental Prices Drop; B2C Now Lowest-Priced

Marketing Charts

Prices for marketing list rentals are falling across almost all major categories, with permission-based B2C email taking the lead for the first time as the lowest-priced category, according to the Winter 2012 List Price Index from Worldata. The index, which serves as a barometer for pricing and trending of list rentals, shows that permission-based email B2C now has an average list price of $80/M, representing a 15% year-over-year fall from $94/M in Winter 2011, tying it with aggregated business databases for the lowest average price of the season.

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