Why Mobile Ads Fall Short

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Digiday 

Recently, I sat down with a group of industry professionals to hammer out a pressing issue facing the advertising industry. Creative and technical leaders from digital and traditional agencies came together with other mobile experts to judge submissions to the Interactive Advertising Bureau’s Mobile Rising Stars competition. What was clear is, we on the advertising side are already playing catch up.

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