Social strategies still need work

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Warc

NEW YORK: Social media marketing techniques are becoming increasingly sophisticated, but obstacles tied to in-house collaboration, securing management support and proving payback remain.

Booz & Company, the consultancy, partnered with Buddy Media, the social software provider, to poll 117 leading executives regarding their evolving social media tactics.

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