The 6 Cs Of Meaningful Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

cmo.com 

Since the beginning of language, stories have helped us understand human nature. By helping us identify with characters during their quests to achieve certain goals, stories teach important lessons about who we are and what lies within our own potential. But this teaching is done through implication, not explanation. Stories don’t tell us how to think or what to value. Rather, they provide a welcomed freedom to self select the truths we read into them. This is why they can be immensely powerful.

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