AT&T CMO heralds targeted approach

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Direct Marketing News

Unlike most marketers, David Christopher, AT&T‘s CMO of Mobility and Consumer Markets, doesn’t credit communications and creativity as his primary driving motivators. For Christopher, it’s the power and speed of technology that have made his career most rewarding. Ever since the 1970s, when he was enamored with Atari games — and then in the 1980s with the Commodore 64 — Christopher has wanted to be a leading voice championing the consumer value of technology.

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