IAB Opens the Hood on Digital Advertising to Present a Transparent, Simplified View of How Data is Used & Shared

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IAB news release 

New Web Resource Demystifies Online Advertising and Helps Industry Professionals Better Understand the Ever-Changing & Growing Advertising Marketplace
MIAMI BEACH, FL — The Interactive Advertising Bureau (IAB) has launched “Data Driven Advertising” (www.iab.net/data), a web site designed to be the definitive resource for advertising professionals on how data is used to serve ads to consumers. Unveiled today at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach, the site provides a step-by-step look at where consumer data comes from, and how it moves through the digital marketing ecosystem to help marketers reach their goals and ensure that consumers get the most from their online experiences. The resource launches on the heels of the Digital Advertising Alliance’s (DAA) release of its new “Your AdChoices” campaign for consumers.

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