IAB to Establish Ad Technology Council – Ensures Stronger Connections Between Digital Publishers & Ad Technology Front-Runners

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

IAB news release 

MIAMI BEACH, FL  — The Interactive Advertising Bureau (IAB) today announced the launch of the IAB Advertising Technology Council, a new IAB body to coalesce the burgeoning, but fragmented, advertising technology sector toward the goal of developing technical standards and operating best practices.

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