IAB’s Minnium On New Mobile Standards

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


The five new formats — Filmstrip, Slider, Adhesion Banner, Full Page and Push — for mobile advertising that the IAB has chosen as “Rising Stars” isn’t an overnight project, and it won’t be a matter of running the five digital advertising formats up a flagpole and announcing them as new standards. It’s been a long road, and the process will continue for several more months.

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