Key Mobile Marketing Stats and Trends for 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Profs

The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers’ growing appetite for mobile social content, and tablets emerging as a formidable fourth screen, according to a new report by comScore.

Moreover, 2012 is expected to bring more change, as the mobile industry continues to innovate, and as consumers increasingly integrate mobile behaviors into their lives, using multiple devices and platforms, according to the report.

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