Digital Ad Execs: Trading Desks Emerge As Big Factor In 2012 Buys

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Agency trading desks are emerging as an important new factor in the digital ad trading marketplace, according to the 2012 edition of an annual survey of “digital” marketers and agencies, released this morning by ValueClick. The study found that more than two-thirds (69%) of respondents plan to utilize trading desks in this year’s digital ad buys.

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