Are Brands Ignoring Facebook’s Interactive Potential?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


While brands are reaching more and more consumers via their Facebook pages, companies are not realizing the full potential of engaging and interacting with these brand fans.

In December 2011, consulting firm A.T. Kearney analyzed the conversations happening on Facebook between 50 of the world’s top brands and their fans, comparing their interactions to those in December 2010.

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