Engaging Audiences in the New Dynamic

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

In the fall of 2011, IDG conducted an in-depth online survey among 14,000 tech buyers in 11 countries. The goal? To understand how users engage with new media forms including social media, mobile, and video. During the same time period, IDG surveyed 274 marketing decision makers at tech vendors and agencies in the U.S. and UK to identify key marketing priorities for 2012. Below are some interesting findings from these surveys.