Tablet Ads Have Twice Interaction Rate Of Phones

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

The latest research from mobile video ad network Rhythm NewMedia provides  further evidence that tablet ads are more inviting than those on mobile phones. In its fourth-quarter report, the company said full-page display ads on tablets had a 21% engagement rate compared to 9.4% for the same ad units on smartphones.

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