CMOs Forecast Drop in Traditional Ad Spend Amid Higher Budgets

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Charts 

CMOs are predicting a 0.8% decline in traditional advertising spend in the next 12 months, according to findings from Duke University’s Fuqua School of Business, which released its latest CMO Survey in February 2012. This represents a 161.5% decline from the last iteration of the survey, when marketers predicted a 1.3% increase in traditional advertising spend. The forecast also stands in contrast to CMOs’ outlook for internet marketing spending, which continues to go up, from a projected 11.2% increase in August 2011 to an expected 12.8% rise in February.

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