Mobile World Congress roundup: the key marketing takeaways

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Mobile World Congress (MWC) in Barcelona this year hosted record visitor numbers, with 67,000 delegates embarking on the Fira Montjuïc to get the first look at the latest devices, services and trends from the mobile sector.

There were sides to the marketing coin that were the main topics of discussion: how mobile manufacturers can differentiate themselves in such a fragmented and nascent market, and how other brands can utilise mobile to raise the volume on their marketing strategies and get closer to consumers.

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