The Best of 2012’s IAB Annual Leadership Meeting

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


To those who attended the IAB’s annual leadership meeting last week, the future of digital advertising looked quite bright indeed…but also more complicated than ever. The spectrum of formal topics ranged from predictions to new creative formats to advertising technologies to legislation. Off the floor, the two recurring conversations I heard revolved around ad management and online video.

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