Brands Lag in Use of Social Media – Campaigns need to move from “likes” to engaging

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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Yesterday’s panel of marketing executives at the Online Publishers Association’s second annual Social Media Day opened with a question from moderator Curtis Hougland, the founder of social firm Attention: How many of the publishers in the room were involved in campaigns where social media was ancillary and how many had campaigns with social media in a central role?

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