Global Marketers Give High ROI Ratings to SEO and Email

Marketing Charts

Almost 8 in 10 global company marketers rate search engine optimization (SEO) as either excellent (31%) or good (48%) in terms of return on investment (ROI), while 70% rate email marketing either excellent (23%) or good (47%), according to a report released in March 2012 by Econsultancy in association with Adestra. Among digital channels, more respondents rate SEO and email marketing highly than do paid search (PPC – 56%), affiliate marketing (44%), social media (44%), and mobile marketing (41%). Offline direct marketing (36%) and online display advertising (28%) are rated highly by the smallest proportion, with 26% saying that online display advertising provides a poor ROI.

Read more… 

Want to partner with IDG?

Click here to get started