Retargeting In CMOs’ Direct Line Of Sight

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian. 

As the digital advertising landscape morphs and becomes more complex, marketers are increasingly faced with the challenge of making complicated, weighty, and real-time decisions about where, when, and through which channels they will place ads in order to continually improve return on investment (ROI). Modern chief marketers have to manage global budgets, and, in some cases, these budgets are massive, reaching into the billions of dollars annually for some of the world’s largest corporations.

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