Too Much Advertising Is Digital Suicide

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


The findings on a range of digital advertising issues in the 2012 Digital Advertising Attitudes Report from Upstream and YouGov, polling UK adults and U.S. adults aged 18+, show that 27% of British, and 20% of American consumers online would stop using a product or service, such as the social networking site, if they were subjected to too much advertising. This, as 66% each of British and American online consumers already claim they feel subjected to excessive digital advertising and promotions.

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