©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Ever since the debut of the first iPad two years ago, marketers have been jazzed about the potential of tablets as a new advertising platform. And not just to run banner ads or even mobile ads, but to run the kind of rich magazine or even TV-style ads that still command most of the advertising dollars spent. “The tablet is the TV of this generation,” says Jason Baptiste, CEO of the tablet publishing and advertising platform startup Onswipe. “It’s the beauty of print married to the scale of the Web.”