Europe Tops U.S. In Global Ad Spend Growth In 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

Following 3.8% growth in 2011, global advertising spending is expected to grow by 4.9% in 2012 to $465.5 billion, according to the latest Global Advertising Forecast from Strategy Analytics.

Although total US advertising spending is expected to increase by less than the global rate, at 2.7% this year to $152.1billion, it is a significant improvement on the 0.6% growth in 2011. The US also underperforms Europe as a whole, which is expected to grow by 3.7% to $136.3bn in 2012.

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