MMA Guidelines Create Order Out of a Tangle Of Mobile Ad Sizes

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Chief Marketer

In an effort to standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has come up with six standard units for mobile phones and recommended specific ad sizes for use on tablet devices. The Universal Mobile Ad Package was arrived at after an MMA analysis of some 150 billion mobile ad impressions in the second quarter of 2011 arrived at the conclusion that mobile ads were being bought and delivered in some 60 common formats in the U.S.

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