Sea Change Brings New Climate To High-Tech B2B Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

It’s no secret that marketing within the high-tech B2B space is undergoing a radical transformation. Web 2.0 tools have matured, mobility has exploded and social media has washed over the business and consumer landscapes, while product and marketing cycles have compressed and customer interactions have been transformed. “What we are seeing is nothing short of a sea change,” states Peter Burris, vice president and research director for technology marketers at Forrester Research.

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